Client: River Falls, Wisconsin

Projects: Brand development, market research, website, print ads.

Results: Kinziegreen was selected to define and to develop a very distinctive brand for River Falls, Wisconsin and to prepare a marketing plan that could help them increase overnight stays in local motels. After conducting a comprehensive, community-wide brand assessment and regional competitive analysis, we introduced “Grow with the Flow.” The new Web site and marketing materials will help encourage people to participate in a variety of community-based "edutainment" experiences that integrate the area’s abundant outdoor activities with workshops and seminars designed to help people learn new skills and hobbies.